Big Data Revolution

Big Data Revolution is a guide to improving performance,making better decisions, and transforming business through theeffective use of Big Data. In this collaborative work by an IBM Vice President of Big Data Products and an Oxford Research Fellow,this book presents inside stories that demonstrate the power andpotential of Big Data within the business realm. Readers are guidedthrough tried-and-true methodologies for getting more out of data,and using it to the utmost advantage. This book describes the majortrends emerging in the field, the pitfalls and triumphs beingexperienced, and the many considerations surrounding Big Data, allwhile guiding readers toward better decision making from theperspective of a data scientist.

Companies are generating data faster than ever before, andmanaging that data has become a major challenge. With the rightstrategy, Big Data can be a powerful tool for creating effectivebusiness solutions - but deep understanding is key whenapplying it to individual business needs. Big Data Revolution provides the insight executives need to incorporate Big Data into a better business strategy, improving outcomes withinnovation and efficient use of technology.

In an information society, it is becoming increasingly importantto make sense of data in an economically viable way. It can drive new revenue streams and give companies a competitive advantage,providing a way forward for businesses navigating an increasinglycomplex marketplace. Big Data Revolution provides expert insight on the tool that can revolutionize industries.

Rob Thomas is Vice President of Product Development forBig Data and Information Management in IBM Software Group.Previously, he had responsibility for global sales and mergers& acquisitions. Patrick McSharry is a Senior ResearchFellow at the Smith School of Enterprise and the Environment,Faculty Member of the Oxford Man Institute of Quantitative Financeat Oxford University and Visiting Professor at the Department ofElectrical and Computer Engineering, Carnegie MellonUniversity.